LaShawn Riggans
Category: Political Consulting, Communications, Graphic Design, Photography, Videography
Summary: LaShawn Riggans, now Judge Riggans, is a public servant committed to fairness, integrity, and service to the community. Her judicial campaign focused on clearly communicating her experience, values, and approach to the judiciary while engaging voters with professionalism and transparency.
Issue: Judge Riggans needed a professional, consistent brand and a strategic social media presence to effectively engage voters, clearly communicate her qualifications, and build trust throughout a highly competitive judicial campaign. As a candidate navigating a crowded field, she also required strategic political consulting to help guide decision-making, messaging, and overall campaign direction from primary through general election.
Approach: JMaples Media developed and executed a comprehensive communications strategy that aligned branding, messaging, and voter outreach. This included designing campaign graphics, producing video campaign ads for television and social media, and managing social media content to ensure consistency, clarity, and professionalism. We also provided strategic political consulting, helping shape messaging, tone, and content priorities throughout the campaign. Targeted digital advertising and campaign messaging were fully developed and managed by JMaples Media to maximize reach and voter engagement.
 |  |
|---|---|
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
Results: The unified campaign brand strengthened Judge Riggans’ visibility, credibility, and voter recognition across platforms. Despite being outraised during the primary, she won a highly contested four-way primary race and went on to win the general election. The campaign’s organized digital presence and consistent messaging played a key role in building voter confidence and supporting a successful outcome.
